Moventory Total Market Intelligence Report

Founders Note

At Moventory, we believe in turning real data into actionable intelligence. The insights presented are drawn exclusively from U.S. market activity, where Moventory has established a strong operational footprint and consistent data visibility across

brands.

In March, we expanded into Canada, marking the beginning of our North American coverage. Future editions of this report will incorporate Canadian market intelligence, providing a broader view of cross-border demand and distribution dynamics.

Through our data, we uncover how the US market is consuming fashion across a wide variety of brands, from emerging labels to market leaders.

This brief is designed for the data-driven brand or insider who wants to make decisions informed by actual market behavior, not guesswork. The full Moventory Market Report includes deeper metrics, actionable patterns, and intelligence you won’t find anywhere else and is available for sale upon request.

Mapping the African RTW Market: The Definitive Classification

Moventory defined four tiers to slice and organize the African fashion RTW market.

Updated annually, our framework is based on brand perception, years of operation, design distinctiveness, market reach and others. Targeting the right tier, whether for inventory, marketing, or partnerships, is critical.

Not all brands operate on the same playing field.

US Market Demand Structure 

Order Volume by Month

Moventory Summary: December dominates the order landscape, contributing nearly half of all orders during the holiday season, a clear peak for brand activity.

Interestingly, January ranks as the third highest-performing month for sales over the last six months, even with brands shutting down and not operating the full month.

US Market Size & Fit 

Moventory Summary: US 10 represented  13.9% of total unit volume over the last six months, highlighting a significant concentration of demand in just one size.